Customer
Rapa

Order
Image film / image photography

All projects

RAPA has well earned its place among the top suppliers to the automotive industry with its numerous high-tech products. All premium brands use at least one component in their models that was manufactured in a RAPA plant.
Especially for the branch office in Auburn, Alabama, the customer commissioned us with the production of an image film. The particular challenge was to make the film look “American.” The Detroit Motorshow is a very American show and for RAPA the most important show in the USA.
Who doesn’t like to drive and film luxury cars from e.g. Tesla, Mercedes-Benz, BMW, Range Rover & Co. One day, the mysterious inner workings of the chassis control system developed by RAPA came to our studio as a model for an image campaign.